The Customer-Funded Business Start, Finance, or Grow Your Company with Your Customers' Cash

The Customer-Funded Business
Auteur: John Mullins
  • Engels
  • Hardcover
  • 9781118878859
  • Druk: 1
  • september 2014
  • 304 pagina's
Alle productspecificaties

Samenvatting

Who needs investors? More than two generations ago, the venture capital community VCs, business angels, incubators and others convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: * Matchmaker models (Airbnb) * Pay-in-advance models (Threadless) * Subscription models (TutorVista) * Scarcity models (Vente Privee) * Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will and should! ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
september 2014
Afmetingen
Afmeting: 23,6 x 15,9 x 2,6 cm
Aantal pagina's
304 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
John Mullins
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781118878859

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
510 g
Studieboek
Ja
Verpakking breedte
161 mm
Verpakking hoogte
32 mm
Verpakking lengte
238 mm

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Snelle bezorgopties
Gratis verzending
Nog geen reviews
26 -
1 - 2 weken Tooltip
Verkoop door MyBoeken.nl 8.7
  • Bestellen en betalen via bol.com
  • Prijs inclusief verzendkosten, verstuurd door MyBoeken.nl
  • 30 dagen bedenktijd en gratis retourneren
  • Wettelijke garantie via MyBoeken.nl