The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

The Customer of the Future

Samenvatting

Tomorrow's customers need to be targeted today! With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They'll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Craft a leadership development and culture plan to create lasting change at your organization.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
november 2019
Aantal pagina's
224 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Blake Morgan
Uitgever
HarperCollins Focus

EAN

EAN
9781400213634

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
367 g
Studieboek
Ja
Verpakking breedte
157 mm
Verpakking hoogte
236 mm
Verpakking lengte
236 mm

Je vindt dit artikel in

Categorieën
Boek, ebook of luisterboek?
Boek
Taal
Engels
Snelle bezorgopties
Gratis verzending
Nog geen reviews
21 10
1 - 2 weken Tooltip
  • Bestellen en betalen via bol.com
  • Prijs inclusief verzendkosten, verstuurd door Books2Anywhere
  • 30 dagen bedenktijd en gratis retourneren
  • Wettelijke garantie via Books2Anywhere