The Handbook of Organic and Fairtrade Food Marketing

The Handbook of Organic and Fairtrade Food Marketing
  • Engels
  • Hardcover
  • 9781405150583
  • Druk: New title
  • februari 2007
  • 312 pagina's
Alle productspecificaties

Samenvatting

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Recensie(s)

This book makes an excellent contribution to the organic movement by providing a detailed analysis fo the market for, and the marketing of, organic products. As such it assists in filling in the void that exists between narrowly focused academic publications, topical journalism and consumer publications that focus on why organic and where to get it from. However, as the title indicates, it goes further by including consideration of the fair trade label Garden Organic Although the book originates from the United Kingdom, the issues surrounding the organic and fair trade consumer are applicable throughout the world Garden Organic ...this book is relavant to a wide audience among those who have an interest in customers who purchase organic and fair trade products. It offers the substance that any academic or policy maker requires and the practical insights that are sometimes so hard to obtain. By including consideration of some of the current trends, it is also valuable to any business that is considering how to position itself and make a long term commitment to the organic and fair trade areas Garden Organic

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
New title
Verschijningsdatum
2007-02-01
Afmetingen
24,1 x 17,8 x 1,9 cm
Aantal pagina's
312 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur
Wright Mccrea
Co-auteur
Mccrea
Redacteur
Simon Wright
Uitgever
John Wiley And Sons Ltd

EAN

EAN
9781405150583

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2007-02-09
Thema Subject Code
KND

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