The Power of Unpopular EBOOK Tooltip A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Taal: Engels
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  • Engels
  • E-book
  • 9781118238660
  • Druk: 1
  • februari 2012
  • 240 pagina's
  • Adobe ePub
Alle productspecificaties

Samenvatting

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.

  • Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.

  • Community: It's the number one thing that unpopular brands have figured out—learn how to build yours.

  • Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.




Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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Productspecificaties

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Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
2015-05-07
Aantal pagina's
240 pagina's
Ebook formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Auteur
Erika Napoletano
Uitgever
John Wiley & Sons

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Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader

EAN

EAN
9781118238660

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Oorspronkelijke releasedatum
2012-02-21
Subtitel
A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Thema Subject Code
KJS

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