The Ultimate Question Driving Good Profits And True Growth

Auteur: Fred Reichheld
Taal: Engels
The Ultimate Question

Samenvatting

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.
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Productspecificaties

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Taal
Engels
Bindwijze
Hardcover
Druk
New title
Verschijningsdatum
2006-01-01
Aantal pagina's
224 pagina's
Illustraties
Nee

Vertaling

Originele Titel
Ultimate Question: For Unlocking the Door to Good Profits and True Growth

EAN

EAN
9781591397830

Overige kenmerken

NUR code
801
Oorspronkelijke releasedatum
2006-02-20
Subtitel
Driving Good Profits And True Growth

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