They Ask You Answer A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

They Ask You Answer
Auteur: Marcus Sheridan
  • Engels
  • Hardcover
  • 9781119312970
  • Druk: 1
  • maart 2017
  • 240 pagina's
Alle productspecificaties

Samenvatting

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. * Boost your company's web presence with methods that work * Build a level of trust that generates customer evangelism * Leverage your in-house resources to produce winning content * Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop selling, and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
maart 2017
Afmetingen
Afmeting: 21 x 15 x 2,2 cm
Aantal pagina's
240 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Marcus Sheridan
Uitgever
John Wiley & Sons Inc

EAN

EAN
9781119312970

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
426 g
Studieboek
Ja
Verpakking breedte
161 mm
Verpakking hoogte
28 mm
Verpakking lengte
236 mm

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