How We Decide
Auteur: Jonah Lehrer
  • Engels
  • Paperback
  • 9780547247991
  • Druk: 1
  • januari 2010
  • 302 pagina's
Alle productspecificaties

Jonah Lehrer

Jonah Lehrer is de auteur van Proust was een neuroloog, Hoe wij beslissen en Imagine. Hij is wetenschapsjournalist en schreef voor onder andere The New Yorker, Nature, Wired, The New York Times Magazine, The Washington Post en The Wall Street Journal. Op bol.com vind je alle boeken van Jonah Lehrer, waaronder het nieuwste boek van Jonah Lehrer.

Samenvatting

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders --from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
januari 2010
Afmetingen
Afmeting: 21,6 x 14,5 x 2,6 cm
Aantal pagina's
302 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Jonah Lehrer

EAN

EAN
9780547247991

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
295 g
Studieboek
Ja
Verpakking breedte
134 mm
Verpakking hoogte
203 mm
Verpakking lengte
203 mm

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