No B.S. Marketing to the Affluent No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Name: No B.S. Marketing to the Affluent
Author: Dan S. Kennedy

Auteur: Dan S. Kennedy

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: Dan S. Kennedy Martin J. Fischer

Engels
Paperback
9781599186412
04 juli 2019
368 pagina's

Alle productspecificaties

Samenvatting

Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

Who Are These People That Have All The Money?
AND WHERE ARE THEY SPENDING IT?

You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.

Packed with real-world stories from businesses who’ve come before you and made it—plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson—Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You’ll learn how to:

Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
Harness E-Factors—the surprising emotional “buy” triggers that today’s affluent find irresistible
Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
Leverage the power of membership programs that apply to any business…from pizza shops and medical practices to retail stores and pet hotels

The time is now to sell to those who will always be spending!

About the Author

Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistible
Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 04 juli 2019
Aantal pagina's: 368
Illustraties: Nee

Betrokkenen

Hoofdauteur: Dan S. Kennedy
Tweede Auteur: Martin J. Fischer
Hoofduitgeverij: Entrepreneur Press

Overige kenmerken

Editie: 3
Extra groot lettertype: Nee
Product breedte: 152 mm
Product lengte: 228 mm
Studieboek: Ja
Verpakking breedte: 150 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 226 mm
Verpakkingsgewicht: 649 g

EAN

EAN: 9781599186412

Productveiligheid

Verantwoordelijk marktdeelnemer in de EU: Bekijk gegevens

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken
Beschikbaarheid: Leverbaar

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol. betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.

Kies gewenste uitvoering

Kies je bindwijze