No B.S. Marketing to the Affluent No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

No B.S. Marketing to the Affluent
  • Engels
  • Paperback
  • 9781599186412
  • Druk: 3rd edition
  • juli 2019
  • 368 pagina's
Alle productspecificaties

Samenvatting

THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of membership to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
3rd edition
Verschijningsdatum
juli 2019
Aantal pagina's
368 pagina's
Illustraties
Nee

Betrokkenen

EAN

EAN
9781599186412

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
498 g
Studieboek
Ja
Verpakking breedte
152 mm
Verpakking hoogte
228 mm
Verpakking lengte
228 mm

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Engels
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