Platform Strategy How to Unlock the Power of Communities and Networks to Grow Your Business

Platform Strategy
  • Engels
  • Hardcover
  • 9781472480248
  • Druk: 1
  • april 2017
  • 222 pagina's
Alle productspecificaties

Samenvatting

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own rocket model and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
april 2017
Afmetingen
Afmeting: 24,6 x 17,4 x 1,9 cm
Aantal pagina's
222 pagina's
Illustraties
Nee

EAN

EAN
9781472480248

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
588 g
Studieboek
Ja
Verpakking breedte
171 mm
Verpakking hoogte
20 mm
Verpakking lengte
248 mm

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