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The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value

The 12 Powers of a Marketing Leader
  • Engels
  • Hardcover
  • 9781259834714
  • Druk: ed
  • oktober 2016
  • 240 pagina's
Alle productspecificaties

Samenvatting

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ( V-Zone ) --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
ed
Verschijningsdatum
oktober 2016
Afmetingen
Afmeting: 23,5 x 15,9 x 1,9 cm
Aantal pagina's
240 pagina's
Illustraties
Nee

EAN

EAN
9781259834714

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
456 g
Studieboek
Ja
Verpakking breedte
216 mm
Verpakking hoogte
234 mm
Verpakking lengte
234 mm

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Taal
Engels
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Boek
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Bindwijze: Hardcover
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