The She Spot Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. Why Women Are the Market for Changing the World-And How to Reach Them
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Auteur:
Lisa Witter
Lisa Chen
Co-auteur:
Lisa Chen
- Engels
- E-book
- 9781609944285
- 09 juni 2008
- 288 pagina's
- Adobe ePub
Samenvatting
Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women Includes examples from both the for-profit and non-profit sectors Written by top executives from the largest public interest communication firm in the country The secret to changing the world is hidden in plain sight-in fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of woman and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too. Lisa Witter and Lisa Chen reveal surprising insights into women's real social priorities (for example, in one poll only 7% of women identified "protecting reproductive choice," supposedly the women's issue, as a top priority for Congress). They describe four core principles-care, control, connect, and cultivate-for designing messages that will resonate with women of all ages and backgrounds. And using case histories from companies like Home Depot, T-Mobile and Kellogg's as well as nonprofits like MoveOn.org, The American Lung Association and The Environmental Defense Fund, they explain precisely how to put these four principles into practice. This book makes the case that simply painting your marketing campaign "pink" and calling it a day will miss the mark with most women. Witter and Chen show that you can expand your outreach to connect with women in addition to men-think both/and, not either/or. You'll raise more money and recruit more supporters for your cause. In the end, those who hit the "She Spot" claim the power to create a better, brighter world for all of us.
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Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 09 juni 2008
- Aantal pagina's
- 288
- Ebook Formaat
- Adobe ePub
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Lisa Witter
- Tweede Auteur
- Lisa Chen
- Co Auteur
- Lisa Chen
- Hoofduitgeverij
- Berrett-Koehler Publishers
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Overige kenmerken
- Extra groot lettertype
- Nee
- Studieboek
- Ja
EAN
- EAN
- 9781609944285
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- Engels
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