Brandsplaining EBOOK Tooltip Why Marketing is (Still) Sexist and How to Fix It

Brandsplaining
  • Engels
  • E-book
  • 9780241456019
  • februari 2021
  • Adobe ePub
Alle productspecificaties
  • bol.com Kobo LeesappEbooks lezen is heel makkelijk. Na aankoop zijn ze direct beschikbaar op je Kobo e-reader en op je smartphone of tablet met de gratis bol.com Kobo app.

Samenvatting

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
________________

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________

**'**If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
februari 2021
Ebook formaat
Adobe ePub

Betrokkenen

Uitgever
Penguin Business

Lees mogelijkheden

Lees dit ebook op
Desktop (Mac en Windows) | Kobo e-reader | Overige e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Ebook formaat
Adobe ePub

EAN

EAN
9780241456019

Overige kenmerken

Studieboek
Ja

Je vindt dit artikel in

Taal
Engels
Boek, ebook of luisterboek?
Ebook
Studieboek of algemeen
Algemene boeken
Nog geen reviews
11 99
Direct beschikbaar
Verkoop door bol.com
  • E-book is direct beschikbaar na aankoop
  • E-books lezen is voordelig
  • Dag en nacht klantenservice
  • Veilig betalen
Vergelijk artikelen
  • Waar wil je dit mee vergelijken? Je kan in totaal vijf artikelen kiezen. Er is nog plaats voor andere artikelen. ander artikel.