Brief Make A Bigger Impact by Saying Les Make a Bigger Impact by Saying Less

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  • Engels
  • Hardcover
  • 9781118704967
  • 18 maart 2014
  • 256 pagina's
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Samenvatting

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time and resources. Brief isnt a nicety, its a necessity. In a world where we are inundated with information and highly inattentive, we have very small windows of time to make an impact with no margin for error. The problem is most people dont have the know-how or verbal discipline to do the upfront groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get too comfortable and verbally sloppy with co-workers and long-time clients. Brief is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact. With real-world case studies and illustrative examples of messaging successes and failures author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently. McCormack breaks down how to become a master of high-impact brevity with his four proven approaches: Map It BRIEF Maps to condense and trim volumes of information Tell It Narrative storytelling to explain in a way thats clear, concise, and compelling Talk It TALC Tracks that turn monologues into controlled conversations Show It Visuals that attract attention and capture imagination Brief walks you through the more intense and complex process of distilling all of your information into the most effective message possible, regardless of length. Youll learn to trim your ideas for your intended audience and to communicate in the most appropriate timeframe for each situation. As attention spans get shorter and decision-makers have less time to absorb your ideas and presentations, it is imperative that you craft your message carefully, the first time, and tailor it specifically to your target. Written for business executives, sales and marketing professionals, entrepreneurs, and anyone who aspires to be a lean communicator, Brief: Make a Bigger Impact by Saying Less provides the tools youll need to be tight and get it right.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
18 maart 2014
Aantal pagina's
256
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Joseph Mccormack
Hoofduitgeverij
John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
159 mm
Product hoogte
23 mm
Product lengte
232 mm
Studieboek
Ja
Verpakking breedte
157 mm
Verpakking hoogte
31 mm
Verpakking lengte
236 mm
Verpakkingsgewicht
956 g

EAN

EAN
9781118704967

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