Content Marketing Think Like a Publisher - How to Use Content to Market Online and in Social Media

Content Marketing
Auteur: Rebecca Lieb
  • Engels
  • Paperback
  • 9780789748379
  • Druk: 1
  • oktober 2011
  • 240 pagina's
Alle productspecificaties

Samenvatting

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for listening to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content findable promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
oktober 2011
Afmetingen
Afmeting: 22,9 x 15,2 x 1,9 cm
Aantal pagina's
240 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Rebecca Lieb

Vertaling

Originele Titel
Lieb:Content Marketing _p1

EAN

EAN
9780789748379

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
340 g
Studieboek
Nee
Verpakking breedte
152 mm
Verpakking hoogte
226 mm
Verpakking lengte
226 mm

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