Customer Relationship Management Concept, Strategy, and Tools
Afbeeldingen
- Engels
- Hardcover
- 9783662553800
- 04 mei 2018
- 411 pagina's
Samenvatting
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 04 mei 2018
- Aantal pagina's
- 411
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- V. Kumar
- Tweede Auteur
- Werner Reinartz
- Co Auteur
- Werner J. Reinartz
- Hoofduitgeverij
- Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Vertaling
- Originele titel
- Customer Relationship Management
Overige kenmerken
- Editie
- 3
- Extra groot lettertype
- Nee
- Gewicht
- 1354 g
- Product breedte
- 178 mm
- Product lengte
- 254 mm
- Studieboek
- Ja
- Verpakking breedte
- 181 mm
- Verpakking hoogte
- 30 mm
- Verpakking lengte
- 260 mm
EAN
- EAN
- 9783662553800
Je vindt dit artikel in
- Boek, ebook of luisterboek?
- Boek
- Taal
- Engels
- Studieboek of algemeen
- Algemene boeken
Prijsinformatie
- Prijs inclusief verzendkosten, verstuurd door bol.com
- Ophalen bij een bol.com afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
