Driving Digital Strategy A Guide to Reimagining Your Business

Driving Digital Strategy
Auteur: Sunil Gupta
  • Engels
  • Hardcover
  • 9781633692688
  • augustus 2018
  • 288 pagina's
Alle productspecificaties

Samenvatting

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Productspecificaties

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Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
augustus 2018
Aantal pagina's
288 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Sunil Gupta

EAN

EAN
9781633692688

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Extra groot lettertype
Nee
Gewicht
506 g
Studieboek
Ja
Verpakking breedte
167 mm
Verpakking hoogte
27 mm
Verpakking lengte
240 mm

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