Effective Data Storytelling How to Drive Change with Data, Narrative and Visuals

Afbeeldingen

Artikel vergelijken

  • Engels
  • Hardcover
  • 9781119615712
  • 23 januari 2020
  • 336 pagina's
Alle productspecificaties

Samenvatting

PRAISE FOR EFFECTIVE DATA STORYTELLING

"Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."
—Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage

"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."
—Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie

"Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical."
—Tim Wilson, Senior Director of Analytics, Search Discovery

"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"
—Maria Massei-Rosato, Adjunct Professor, Parsons School of Design

"If you're tasked with presenting analytical results, then this book is a must-read. Brent discusses a wide range of research on how people communicate in general and then ties that research to specific actions you can take to put together an effective story in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve."
—Bill Franks, Author and Chief Analytics Officer, International Institute for Analytics

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
23 januari 2020
Aantal pagina's
336
Illustraties
Nee

Betrokkenen

Hoofdauteur
Brent Dykes
Hoofduitgeverij
John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
160 mm
Product hoogte
25 mm
Product lengte
234 mm
Studieboek
Ja
Verpakking breedte
159 mm
Verpakking hoogte
25 mm
Verpakking lengte
239 mm
Verpakkingsgewicht
666 g

EAN

EAN
9781119615712

Je vindt dit artikel in

Nog geen reviews

Prijsinformatie en bestellen

De prijs van dit product is 28 euro en 99 cent.
Op voorraad
Select
Voor 23:59 besteld, morgen in huis
Verkoop door bol
  • Prijs inclusief verzendkosten, verstuurd door bol
  • Ophalen bij een bol afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice
Bezorgopties
  • Vandaag nog in huis (bestel ma-vr voor 12:00, bezorging tussen 17:00 en 22:00)
  • Doordeweeks ook ’s avonds in huis
  • Ook zondag in huis (bestel voor za 23:59)

Vaak samen gekocht

Lijst met gekozen artikelen om te vergelijken

Vergelijk artikelen