Emotionomics Leveraging Emotions for Business Success

Emotionomics
Auteur: Dan Hill
  • Engels
  • Paperback
  • 9780749461898
  • Druk: 2nd Revised edition
  • oktober 2010
  • 288 pagina's
Alle productspecificaties

Samenvatting

'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
2nd Revised edition
Verschijningsdatum
oktober 2010
Afmetingen
Afmeting: 23,5 x 15,7 x 1,9 cm
Aantal pagina's
288 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur(s)
Dan Hill
Uitgever
Kogan Page Ltd

EAN

EAN
9780749461898

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
490 g
Studieboek
Ja
Verpakking breedte
15.800 mm
Verpakking hoogte
234 mm
Verpakking lengte
23.300 mm

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