Flip The Funnel How to Use Existing Customers to Gain New Ones


Artikel vergelijken

  • Engels
  • Hardcover
  • 9780470487853
  • 09 februari 2010
  • 286 pagina's
Alle productspecificaties


When you consider customer acquisition for your business, think about this question for a moment: how much of your sales come from repeat business versus first time customers? Now contrast that against how much money you spend against each segment. If you are embarrassed by the gaping disconnect, don t worry; you are not alone. But what if you did something about it? What if you turned everything on its head and instead of ending with a customer purchase, you began with it? What if you focused the lion s share of your effort, energy, and budget on keeping customers versus attracting them? What if you could correct this imbalance and, in doing so, not only get your customers to keep coming back for more, but tell others to do so as well?

Joseph Jaffe loves to take on such sacred cows in business practice, turning them on their heads and shaking them up to see what falls out. Building on what this prolific thought leader started in Life After the 30 Second Spot and Join the Conversation, Flip the Funnel brings you a radically new, radically common sense look at customer experience as the key to business success.

Get ready to do a 180 on everything you thought you knew about marketing as Flip the Funnel:

  • Explains how to cut your marketing budget and grow sales by focusing on what really matters your customers and employees

  • Outlines the real role of social media

  • Reveals the hidden potential of influencers and evangelists

  • Illustrates practical ways to use existing customers to reach out to new prospects

  • Shows how retention can be the new acquisition

  • Demonstrates key ideas with rich, real life examples including Comcast, Apple, the Obama campaign, Dell, Panasonic, American Airlines, Zappos, Johnson & Johnson, Coca Cola, and many, many more

Using his newly introduced ''flipped funnel'' model (A.D.I.A.), together with a set of new rules of customer service (customer service 2.0) and a revolutionary customer referral and activation process, you ll learn how to transform your existing customers into your best salespeople, discover how to strategically differentiate your brand, save money, and forge lasting customer relationships along the way.



Oorspronkelijke releasedatum
09 februari 2010
Aantal pagina's


Joseph Jaffe
Tweede Auteur
Joseph Jaffe
John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype
Product breedte
159 mm
Product hoogte
32 mm
Product lengte
235 mm
Verpakking breedte
160 mm
Verpakking hoogte
27 mm
Verpakking lengte
229 mm
478 g



Je vindt dit artikel in

Boek, ebook of luisterboek?
Studieboek of algemeen
Algemene boeken
Nog geen reviews

Kies gewenste uitvoering

Prijsinformatie en bestellen

De prijs van dit product is 14 euro en 45 cent. De meest getoonde prijs is 15 euro en 99 cent. Je bespaart 10%. Dit is een tweedehands product.
Je bespaart 10%
Alleen tweedehands
1 - 2 weken
In winkelwagen
  • Bestellen en betalen via bol
  • 30 dagen bedenktijd en gratis retourneren

Vaak samen gekocht

Lijst met gekozen artikelen om te vergelijken

Vergelijk artikelen