Good Strategy/Bad Strategy The difference and why it matters

Good Strategy/Bad Strategy
Auteur: Richard Rumelt
  • Engels
  • Paperback
  • 9781781256176
  • Druk: Main
  • september 2017
  • 336 pagina's
Alle productspecificaties

Samenvatting

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
Main
Verschijningsdatum
september 2017
Aantal pagina's
336 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Richard Rumelt

Vertaling

Originele Titel
Rumelt

EAN

EAN
9781781256176

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Gewicht
230 g
Studieboek
Ja
Verpakking breedte
127 mm
Verpakking hoogte
25 mm
Verpakking lengte
197 mm

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