Habit The 95% of Behavior Marketers Ignore (paperback)

Habit
Auteur: Neale Martin
  • Engels
  • Paperback
  • 9780137070114
  • Druk: 1
  • mei 2010
  • 208 pagina's
Alle productspecificaties

Samenvatting

80% of new products fail. Billions of advertising dollars are wasted every year. Even satisfied customers abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's how: they've focused their vast resources almost exclusively on the conscious mind, but it's the unconscious mind that controls 95% of human behavior. In Habit, Dr. Neale Martin presents powerful new research that reveals how the mind actually works and explains in practical detail the implications of this new science for marketers and product developers. You'll learn why 50 years of marketing theory is deeply flawed, how your customers' unconscious minds thwart your marketing campaigns, and how to identify what customers really want when they don't even know. Martin explains how customer behavior actually changes the mind's neural connections and how companies can leverage this fact by refocusing on behavior, not on attitudes and beliefs. He offers a complete process for working with customers' unconscious and conscious minds together, to become your customer's habit, not just their choice. You'll even learn how to revamp organizational structures that undermine the promotion of customer habits. Using Martin's techniques, you can not only avoid marketing and product failures: you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
mei 2010
Afmetingen
Afmeting: 23,5 x 15,9 x 1,7 cm
Aantal pagina's
208 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Neale Martin

EAN

EAN
9780137070114

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
300 g
Studieboek
Ja
Verpakking breedte
159 mm
Verpakking hoogte
231 mm
Verpakking lengte
231 mm

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