Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth
  • Engels
  • Hardcover
  • 9780451497215
  • Druk: 1
  • april 2017
  • 320 pagina's
Alle productspecificaties

Sean Ellis

"Sean Ellis (born 1970) is a British film director, writer, producer and fashion photographer. He is best known for his films Cashback (2004), The Broken (2008), Metro Manila (2013), in the Tagalog language, and Anthropoid (2016).

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace&;s sorry step-brother, and Uber was a scrappy upstart that didn&;t stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn&;t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies&; extraordinary rise. That methodology is called Growth Hacking, and it&;s practitioners include not just today&;s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1
Verschijningsdatum
april 2017
Afmetingen
Afmeting: 23,5 x 15,6 x 1,8 cm
Aantal pagina's
320 pagina's
Illustraties
Nee

Betrokkenen

Uitgever
Currency

EAN

EAN
9780451497215

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
539 g
Studieboek
Ja
Verpakking breedte
162 mm
Verpakking hoogte
241 mm
Verpakking lengte
241 mm

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