Hit Makers How to Succeed in an Age of Distraction How to Succeed in an Age of Distraction

Schrijf een review
Hit Makers How to Succeed in an Age of Distraction

Uitgever: Penguin Putnam Inc

Auteur: Derek Thompson
  • Engels
  • Paperback
  • 06 februari 2018
  • 368 pagina's
Alle productspecificaties

Derek Thompson

"Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR's ""Here and Now"" and appears frequently on television, including CBS and MSNBC. He lives in New York City."

Samenvatting

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal This book picks up where The Tipping Point left off. -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing goes viral. If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has good taste, and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * Why Facebook is today's most important newspaper * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched Rock Around the Clock, the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world-but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren't always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that going viral is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
06 februari 2018
Aantal pagina's
368
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Derek Thompson
Hoofduitgeverij
Penguin Putnam Inc

Character

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
295 g
Studieboek
Nee
Verpakking breedte
139 mm
Verpakking hoogte
23 mm
Verpakking lengte
212 mm

EAN

EAN
9781101980330

Je vindt dit artikel in

Taal
Engels
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Algemene boeken
Nog geen reviews

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.

13 99
Op voorraad
Select
Voor 23:59 besteld, morgen in huis
Verkoop door bol.com
  • Gratis verzending door bol.com vanaf 20 euro
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice
Bezorgopties
  • Vandaag nog in huis (bestel ma-vr voor 12:00, bezorging tussen 17:00 en 22:00)
  • Doordeweeks ook ’s avonds in huis
  • Ook zondag in huis (bestel voor za 23:59)
  • Vandaag nog bij Albert Heijn afhaalpunt (bestel voor 12:00, ophalen vanaf 17:00)

Alle bindwijzen en edities (5)

  • 9,49
    Direct beschikbaar
  • 19,65
    Direct beschikbaar
  • 13,99
    Op voorraad. Voor 23:59 besteld, morgen in huis Tooltip
  • 14,99
    Uiterlijk 11 oktober in huis Tooltip
  • 51,64
    1 - 2 weken Tooltip

Vaak samen gekocht

Recent bezochte artikelen

 
Vergelijk artikelen