Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore
  • Engels
  • Hardcover
  • 9781259584138
  • Druk: ed
  • mei 2016
  • 288 pagina's
Alle productspecificaties

Samenvatting

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory-and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable-it's Impossible to Ignore.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
ed
Verschijningsdatum
mei 2016
Afmetingen
Afmeting: 21,6 x 15,2 x 2,5 cm
Aantal pagina's
288 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Carmen Simon Simon

EAN

EAN
9781259584138

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
557 g
Studieboek
Ja
Verpakking breedte
163 mm
Verpakking hoogte
32 mm
Verpakking lengte
236 mm

Je vindt dit artikel in

Taal
Engels
Boek, ebook of luisterboek?
Boek
Aanraders
Bestbeoordeeld
Studieboek of algemeen
Studieboeken
Nog geen reviews
22 79
2 - 4 weken
Verkoop door bol.com
  • Prijs inclusief verzendkosten, verstuurd door bol.com
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Dag en nacht klantenservice

Vaak samen gekocht

  • Waar wil je dit mee vergelijken? Je kan in totaal vijf artikelen kiezen. Er is nog plaats voor andere artikelen. ander artikel.