Marketing Strategy For Hotel Business The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
Je leest ebooks gemakkelijk op je Kobo e-reader, of op je smartphone of tablet met de bol.com Kobo app. Let op! Ebooks kunnen niet geannuleerd of geretourneerd worden.
Samenvatting
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
- Marketing Mix Theory and Practice
- Segmentation, Targeting, and Positioning
- Theory and Practice of Consumer Behavior
- New Product Development
- Modern Marketing Channels
- Hotel Vs. Online Travel Agency
- Optimizing Hotel Website Performance
- Search Engine Optimization for Hotel Websites
- Electronic Mail Marketing
- Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Productspecificaties
Inhoud
Betrokkenen
Lees mogelijkheden
Toegankelijkheidsinformatie
Informatie over de fabrikant
Overige kenmerken
EAN
Productveiligheid
Je vindt dit artikel in
Documenten
Reviews
Kies gewenste uitvoering
Ebook is direct beschikbaar na aankoop
Ebooks lezen is voordelig
Wettelijke garantie via bol
Dag en nacht klantenservice
Veilig betalen
- Houd er rekening mee dat je downloadartikelen niet kunt annuleren of retourneren. Bij nog niet verschenen producten kun je tot de verschijningsdatum annuleren.
