Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age
Auteur: Tracy L. Tuten
  • Engels
  • Hardcover
  • 9781526423337
  • december 2019
  • 496 pagina's
Alle productspecificaties

Samenvatting

**Winner of the TAA 2021 Most Promising New Textbook Award** Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy. Textbook and Academic Authors Association (TAA) Judges Panel Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the flipped approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L'Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN's PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story and watch Tracy Tuten's acceptance speech at the TAA Awards ceremony: https://www.youtube.com/watch?v=IpOeAUP0ZbI

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Verschijningsdatum
december 2019
Aantal pagina's
496 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Tracy L. Tuten

EAN

EAN
9781526423337

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
1300 g
Studieboek
Ja
Verpakking breedte
189 mm
Verpakking hoogte
246 mm
Verpakking lengte
246 mm

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