Principles of Marketing, Global Edtion

Principles of Marketing, Global Edtion
  • Engels
  • Paperback
  • 9781292341132
  • Druk: 18th edition
  • mei 2020
  • 736 pagina's
Alle productspecificaties

Philip Kotler

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing aan de J.L. Kellogg Graduate School of Management van de Northwestern University te Chicago. Hij heeft zijn mastergraad behaald aan de University of Chicago en promoveerde in de economie aan het Massachusetts Institute of Technology (MIT). Kotler is de auteur van 'Marketing management: analysis, planning, implementation and control'. Hij heeft verschillende andere succesvolle boeken geschreven en meer dan honderd artikelen gepubliceerd in toonaangevende vakbladen.

Samenvatting

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Pearson Pearson MyLab Marketing is not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson Pearson MyLab Marketing MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
18th edition
Verschijningsdatum
mei 2020
Aantal pagina's
736 pagina's
Illustraties
Nee

Betrokkenen

EAN

EAN
9781292341132

Overige kenmerken

Gewicht
1436 g
Studieboek
Ja
Verpakking breedte
219 mm
Verpakking hoogte
33 mm
Verpakking lengte
277 mm

Je vindt dit artikel in

Taal
Engels
Boek, ebook of luisterboek?
Boek
Studieboek of algemeen
Studieboeken
Nieuw of tweedehands
Tweedehands
Nog geen reviews
Je keuze: Paperback
58 99
Op voorraad
Voor 16:00 uur besteld, morgen in huis
  • Bestellen en betalen via bol.com
  • Prijs inclusief verzendkosten, verstuurd door Mystudieboeken.nl
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • 30 dagen bedenktijd en gratis retourneren
  • Wettelijke garantie via Mystudieboeken.nl
  • Waar wil je dit mee vergelijken? Je kan in totaal vijf artikelen kiezen. Er is nog plaats voor andere artikelen. ander artikel.