Relationship Management
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Relationship management can be defined as the art of handling
people using a specific set of skills. These skills emphasis on
the power of influence in relations with the people. Every
relationship has influences – positive and negative. There are
certain skills that is required to manage and balance
relationships when it comes to business and customers. The
market is competitive and each business needs to have a
strategic approach on how to handle their customers and
business. Failing to manage customers and business partners
can lead to a failed business or business losses. Cultivating long
term engagement with customers and partners help in fostering
loyalty thereby helping the company to flourish and grow.
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