Rethinking Sales Management Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. A Strategic Guide for Practitioners
Auteur:
Beth Rogers
- Engels
- E-book
- 9781119995517
- 15 februari 2011
- 314 pagina's
- Adobe ePub
Samenvatting
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role.
This concise guide for sales managers is based on a well-known sales management technique called the "customer portfolio matrix". Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer"s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.
This concise guide for sales managers is based on a well-known sales management technique called the "customer portfolio matrix". Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer"s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.
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Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 15 februari 2011
- Aantal pagina's
- 314
- Ebook Formaat
- Adobe ePub
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- Beth Rogers
- Hoofduitgeverij
- Wiley
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- Lees dit ebook op
- Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Overige kenmerken
- Editie
- 1
- Extra groot lettertype
- Nee
- Studieboek
- Ja
EAN
- EAN
- 9781119995517
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