Storytelling Branding in Practice
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Auteur:
Klaus Fog
Christian Budtz
Co-auteur:
Philip Munch
Stephen Blanchette
- Engels
- Hardcover
- 9783540883487
- 08 juni 2010
- 254 pagina's
Samenvatting
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 08 juni 2010
- Aantal pagina's
- 254
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Klaus Fog
- Tweede Auteur
- Christian Budtz
- Co Auteur
- Stephen Blanchette
- Hoofduitgeverij
- Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Vertaling
- Originele titel
- Storytelling - Branding i praksis
Overige kenmerken
- Editie
- 2
- Extra groot lettertype
- Nee
- Product breedte
- 179 mm
- Product hoogte
- 24 mm
- Product lengte
- 238 mm
- Studieboek
- Nee
- Verpakking breedte
- 180 mm
- Verpakking hoogte
- 239 mm
- Verpakking lengte
- 19 mm
- Verpakkingsgewicht
- 829 g
EAN
- EAN
- 9783540883487
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