Boston Consulting Group On Strategy Classic Concepts and New Perspectives

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  • Engels
  • Hardcover
  • 9780471757221
  • 09 juni 2006
  • 432 pagina's
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Samenvatting

For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

This remarkable anthology of articles on strategy and management is an essential companion for executives facing the need to rethink their businesses. Whether the task is to defeat new or entrenched competitors, it is often necessary to go back to the basics and to consider radical departures. The Boston Consulting Group on Strategy will help readers do both because it contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution.

With the exception of several articles that appeared first in the Harvard Business Review, most of the pieces in this book are “Perspectives,” short essays that were originally published by The Boston Consulting Group for its clients. The ideas they present were almost all developed and tested in the course of working with clients worldwide to improve both position and performance.

The Boston Consulting Group (BCG) is regarded as one of the premier management consulting firms. The Financial Times once credited its founder, Bruce Henderson, with inventing the field of corporate strategy. The themes that run through BCG’s ideas—the importance of competitive advantage, the need to “break compromises” and “de-average” the numbers, the value of time, and the power of seeing second or third order causes—are more relevant than ever because the need for effective strategy has never been greater. This is a book for managers who want to understand how the business world really works and how to change the course of their companies based on that understanding.

The Boston Consulting Group was founded in 1963 and now has sixty-one offices in thirty-six countries.

For more information, please visit: www.bcg.com/bcgonstrategy

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
09 juni 2006
Aantal pagina's
432
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
C Stern
Tweede Auteur
Carl W. Stern
Hoofdredacteur
Carl W. Stern
Tweede Redacteur
Michael S. Deimler
Hoofduitgeverij
John Wiley & Sons Inc

Vertaling

Originele titel
The Boston Consulting Group on Strategy

Overige kenmerken

Editie
2
Extra groot lettertype
Nee
Product breedte
163 mm
Product hoogte
43 mm
Product lengte
231 mm
Studieboek
Ja
Verpakking breedte
160 mm
Verpakking hoogte
38 mm
Verpakking lengte
236 mm
Verpakkingsgewicht
1194 g

EAN

EAN
9780471757221

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