The Ego's Echo The Universal Life Cycle-The Journey of an Embracing Leader

This book represents a breakthrough in the quest for individual and collective fulfillment. It is a breakthrough in leadership and management systems an eye opener for managers, directors and every person how wants to dig deeper to become a fuller person.


Willem de Liefde constructed an ingenious matrix he calls the Universal Life Cycle (ULC) to help you understand yourself, your team, and your company. This process leads to the realization that our success lies in working together in harmony to become a WE driven organization thus moving to an African ubuntu approach.

Professor van der Merwe, executive Dean Faculty of Economic Sciences and Information Technology, Vanderbijlpark , South Africa.


William James, the father of American psychology, said that the power to move the world is in your subconscious mind. If we are able to understand and align the interaction between our conscious and subconscious mind, the power released is unimaginable, its like an erupting volcano of positive energy; creative energy, logic and feelings of joy and harmony.


If we can break these mental barriers we create a better life for all of us. The App or Android tablet tool: EgosEcho is the Universal Life Cycles profiling, provides you with this knowledge and insights. You awaken the universe within.

Who am I


May I invite you to the NOT EXPECTED?