Uitgever: Pearson Education (Us)
Auteur:
Helio Garcia
- Engels
- Hardcover
- 9780132888844
- Druk: 1
- mei 2012
- 336 pagina's
Samenvatting
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a habitually strategic communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.
Productspecificaties
Inhoud
- Taal
- Engels
- Bindwijze
- Hardcover
- Druk
- 1
- Verschijningsdatum
- mei 2012
- Aantal pagina's
- 336 pagina's
- Illustraties
- Nee
Betrokkenen
- Auteur(s)
- Helio Garcia
- Uitgever
- Pearson Education (Us)
EAN
- EAN
- 9780132888844
Overige kenmerken
- Extra groot lettertype
- Nee
- Gewicht
- 582 g
- Studieboek
- Ja
- Verpakking breedte
- 160 mm
- Verpakking hoogte
- 28 mm
- Verpakking lengte
- 235 mm
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