The Third Screen Marketing to Your Customers in a World Gone Mobile

The Third Screen
Auteur: Chuck Martin
  • Engels
  • Paperback
  • 9781857885743
  • juli 2011
  • 256 pagina's
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Samenvatting

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Author Chuck Martin explains how in this, the age of the smartphone - and now the tablet - the nature of marketing is changing as well, creating a new system of participatory advertising in which untetheredA customers and forward-thinking companies must exchange valuable information within the cloud.A In Singapore, for example, a mobile app has been developed that maps the insides of shopping malls so advertisers can target customers based on their exact location and shopping habits. M-commerce is also heating up in Europe with Italian and Swedish buyers warming most to the idea. Regardless of where buyers are located-or whether they're purchasing or just browsing-companies need to come up to speed on how to reach them. This essential guide allows businesses to keep up-and soar ahead-in the new world of m-commerce.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Verschijningsdatum
juli 2011
Aantal pagina's
256 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Chuck Martin

EAN

EAN
9781857885743

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Gewicht
0 g
Studieboek
Ja
Verpakking breedte
136 mm
Verpakking hoogte
216 mm
Verpakking lengte
216 mm

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