What Customers Want Using Outcome-driven Innovation to Create Breakthrough Products And Services

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What Customers Want

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  • Engels
  • Hardcover
  • 9780071408677
  • 16 september 2005
  • 202 pagina's
Alle productspecificaties

Samenvatting

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

From the Back Cover

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
--Clayton Christensen, author of The Innovator's Solution

"We are institutionalizing across the entire company desired outcomes as the essential form of customer input we collect in research, and we've seen the powerful results it's had in our product development, marketing, and sales groups."
--Jeff Baker, Senior Market Research Manager, Corporate Market Research, Microsoft

"Outcome-driven thinking made it possible for us to hit a home run in the mature and competitive circular saw market. The Bosch CS20 is a breakthrough innovation and a hit with both users and our channel partners."
--Jason Schickerling, Product Manager, Bosch CS20

"Being outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years."
--Rick Faleschini, Vice President of Marketing, Johnson & Johnson

"This approach enabled us to devise breakthrough Web-based service solutions and to make valued operational process changes. Knowing where to focus our creativity made all the difference in the world."
--Paul Zarookian, Executive Vice President, Financing Division, A. I. Imperial

"This methodology was used to create the PRO7150 and the TalkAbout--two of our best-selling radio products to date. It was also used to build a valuable patent portfolio in the fuel cell market without making a large investment in technology."
--Dr. Robert Pennisi, Director, Advanced Product Technology Center, Motorola

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
16 september 2005
Aantal pagina's
202
Illustraties
Nee

Betrokkenen

Hoofdauteur
Anthony W Ulwick
Hoofduitgeverij
MCGQ

Overige kenmerken

Editie
ed
Extra groot lettertype
Nee
Product breedte
147 mm
Product hoogte
22 mm
Product lengte
231 mm
Studieboek
Ja
Verpakking breedte
144 mm
Verpakking hoogte
22 mm
Verpakking lengte
236 mm
Verpakkingsgewicht
622 g

EAN

EAN
9780071408677

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Bindwijze : Hardcover

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