Wise Guy Lessons from a Life

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Wise Guy

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  • Engels
  • Hardcover
  • 9780525538615
  • 01 januari 2019
  • 288 pagina's
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Guy Kawasaki

Guy Kawasaki was chief evangelist bij Apple. Vervolgens richtte hij Alltop.com, een ‘virtueel tijdschriftenrek’, op. Hij schreef al negen boeken over marketing, waaronder The Art of the Start en Selling the Dream. Hij studeerde psychologie aan Stanford University en heeft een MBA van de University of California.

Samenvatting

The Silicon Valley insider and best-selling author of The Art of Social Media shares life lessons in success, balance and responsibility as gleaned from his years working with such companies as Apple, Mercedes-Benz and the Wikimedia Foundation

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life, and the lessons we can draw from them.
Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.
Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.
For instance, you'll follow Guy as he . . .
* Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world.
* Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.
* Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: ''That's okay, Steve, I don't trust you either.''
* Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.
* Takes up surfing at 62--which teaches him that you can discover a new passion at any age, but younger is easier!
Guy covers everything from moral values to business skills to parenting. As he writes, ''I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all.''

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en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
01 januari 2019
Aantal pagina's
288
Illustraties
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Guy Kawasaki
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Portfolio

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Product breedte
152 mm
Product lengte
229 mm
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Verpakking breedte
229 mm
Verpakking hoogte
29 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
220 g

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9780525538615

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