Zag The #1 Strategy of High Performance Brands

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Zag

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  • Engels
  • Paperback
  • 9780321426772
  • 28 september 2006
  • 178 pagina's
Alle productspecificaties

Marty Neumeier

"Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting




"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand's “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
28 september 2006
Aantal pagina's
178
Illustraties
Nee

Betrokkenen

Hoofdauteur
Marty Neumeier
Hoofduitgeverij
New Riders Pub

Vertaling

Originele titel
Zag

Overige kenmerken

Editie
1
Extra groot lettertype
Nee
Product breedte
140 mm
Product hoogte
19 mm
Product lengte
210 mm
Studieboek
Ja
Verpakking breedte
135 mm
Verpakking hoogte
25 mm
Verpakking lengte
203 mm
Verpakkingsgewicht
570 g

EAN

EAN
9780321426772

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