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Airline Visual Identity 1945-1975 1945-1975

  • Engels
  • Druk: Special edition
  • 9783981655001
  • mei 2015
  • Hardcover
  • 436 pagina's
Alle productspecificaties

Samenvatting

A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying. Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc.

Recensie(s)

A meticulous overview of the vivid posters and design elements of the leading airlines. The New York Times The perfect Mad Men -era eye candy. The Boston Globe

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
Special edition
Verschijningsdatum
mei 2015
Afmetingen
31,1 x 23,5 x 3,8 cm
Aantal pagina's
436 pagina's
Illustraties
Nee

Betrokkenen

Auteur
M. C. Hühne
Uitgever
Callisto Publishers Gmbh

EAN

EAN
9783981655001

Overige kenmerken

Extra groot lettertype
Nee
Subtitel
1945-1975
Thema Qualifier Code
3MP
Thema Subject Code
AKC

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Stromingen
Design
Uitvoering
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Studieboek of algemeen
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