Analysis of the Balanced Scorecard as a strategic controlling instrument with an example from the insurance industry EBOOK Tooltip

Auteur: Alexander Merl
Taal: Engels
  • bol.com Kobo LeesappEbooks lezen is heel makkelijk. Na aankoop zijn ze direct beschikbaar op je Kobo e-reader en op je smartphone of tablet met de gratis bol.com Kobo app.

Auteur: Alexander Merl
Uitgever: Grin Verlag
  • Engels
  • E-book
  • 9783638784658
  • Druk: 1
  • augustus 2007
  • Adobe ePub
Alle productspecificaties

Samenvatting

Bachelor Thesis from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Neuss (FOM Fachhochschule für Oekonomie & Management Neuss), 127 entries in the bibliography, language: English, abstract: In view of the growing competition, the increased change in customers' wants and the potential of new communication and information technologies, more and more companies are faced with the need to permanently adjust and further develop their processes, products and offer. To be able to exist in the market, a company must be in a position to recognise future developments early and include them in the strategy. A company should therefore use management instruments which make it able to adjust strategies quickly and communicate them transparently in the whole company. There is increasing criticism of the classical controlling instruments. It is argued that controlling is supposed to provide management relevant data for the management which do not only include financial historical information as so far, but also include future related non-monetary figures. Against this background the Balanced Scorecard (BSC) is becoming more important. It extends the previous focus on finance issues to assess the performance of a company with a range of other aspects and ratios. The customer perspective, the internal process perspective and the learning and development perspective are supposed to be considered equally next to the financial perspective in the BSC. The targets of this thesis are split into a main target and a sub target. The main target of this paper is split again into two parts: The first part of the main target is to show and to explain the relevant theoretical framework of the BSC, in particular to strategic controlling. The second part of the main target is to analyse the BSC as a strategic management system and to give an overview about this strategic controlling tool as it is seen in academic literature. The sub target of this paper is to provide a link between theory and practice by applying the theory to a current example taken from the insurance industry. The result is a recommendation for a BSC as a strategic controlling instrument for that specific insurance company. With this specific BSC for an insurance company comes also a tool for a well structured evaluation of the chances and risks involved with its application.

Lees de eerste pagina's

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
2015-10-14
Ebook formaat
Adobe ePub

Betrokkenen

Auteur
Alexander Merl
Uitgever
Grin Verlag

Lees mogelijkheden

Lees dit ebook op
Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader

EAN

EAN
9783638784658

Overige kenmerken

Oorspronkelijke releasedatum
2007-08-01
Thema Subject Code
KJM

Je vindt dit artikel in

Categorieën
Boek, ebook of luisterboek?
Ebook
Taal
Engels
Studieboek of algemeen
Algemene boeken
Nog geen reviews