Arts Entrepreneurship EBOOK Tooltip Creating a New Venture in the Arts

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Auteur: Richard Andrews
Uitgever: Routledge
  • Engels
  • E-book
  • 9781317495529
  • Druk: 1
  • september 2019
  • Adobe ePub
Alle productspecificaties

Samenvatting

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.


Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations.


A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.

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Productspecificaties

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Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
september 2019
Ebook formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Auteur
Richard Andrews
Uitgever
Routledge

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EAN

EAN
9781317495529

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Subtitel
Creating a New Venture in the Arts
Thema Subject Code
KJH

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