Behavioral Economics and Finance Leadership Nudging and Winking to Make Better Choices

Behavioral Economics and Finance Leadership
  • Engels
  • Hardcover
  • 9783030543297
  • Druk: 1st ed. 2020
  • oktober 2020
  • 183 pagina's
Alle productspecificaties

Samenvatting

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
1st ed. 2020
Verschijningsdatum
oktober 2020
Aantal pagina's
183 pagina's
Illustraties
Nee

Betrokkenen

Auteur(s)
Julia Puaschunder
Uitgever
Springer Nature Switzerland AG

EAN

EAN
9783030543297

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
465 g
Studieboek
Ja
Verpakking breedte
155 mm
Verpakking hoogte
235 mm
Verpakking lengte
235 mm

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Editie: 1st ed. 2020
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