Behind the Cloud The Untold Story of How Salesforce.com Went from Idea to Billion-dollar Company-and Revolutionized an Industry

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  • Engels
  • Onbekende bindwijze
  • 9780470521168
  • 01 januari 2009
  • 278 pagina's
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Samenvatting

The founder of Salesforce. com tells how he created a billion pound business and, in the process, an entire industry







In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.



How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?


For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion dollar industry, Benioff s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.


In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.


With Marc Benioff s candid, unconventional advice and unusual call out lessons from the Salesforce.com Playbook—including Benioff s proprietary management tool, V2MOM—any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.

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Inhoud

Taal
en
Bindwijze
Onbekende bindwijze
Oorspronkelijke releasedatum
01 januari 2009
Aantal pagina's
278
Illustraties
Nee

Betrokkenen

Hoofdauteur
Marc Benioff
Tweede Auteur
Carlye Adler
Co Auteur
Carlye Adler
Hoofduitgeverij
Groothandel - Wil

Overige kenmerken

Editie
1. Jossey-Bass (a Wiley imprint), San Francisco, 2009
Extra groot lettertype
Nee
Product breedte
159 mm
Product hoogte
25 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
159 mm
Verpakking hoogte
28 mm
Verpakking lengte
231 mm
Verpakkingsgewicht
484 g

EAN

EAN
9780470521168

Je vindt dit artikel in

Taal
Engels
Studieboek of algemeen
Algemene boeken
Beschikbaarheid
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Over welke sector
IT-sector

Reviews

1 review
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  • Very inspiring Business - Technolgy book!

    Positieve punten

    • Toegankelijk
    • Inspirerend
    • Praktisch toepasbaar
    • Heldere uitleg
    • Verrassend
    • Heldere uitleg
    • Verrassend
    Toon alleen de eerste 3 punten

    Great book, well written, inspiring! What I like about Marc Benioff is his view on life, his entrepreneurship, open and direct attitude, business ethics.
    Noticeable is V2MOM: 'lean and mean strategy planning'.
    And the quotes of Neil Young... ;-)

    Vond je dit een nuttige review?
    6
    0

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