Ben And Jerry's Double-Dip

How to Run a Values Led Business and Make Money Too

  • Engelstalig
  • 304 pagina's
  • New edition
  • 9780684838557
  • februari 1999
Alle productspecificaties

Samenvatting

Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. Yet Ben & Jerry continue to use the power of business to change the world. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn the scepticism of business analysts, the criticism of media cynics - and the amazement- and ultimately, the respect- of the business world and the people in it. As Ben and Jerry explain in DOUBLE-DIP, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call 'values-led business.' BEN & JERRY'S DOUBLE-DIP explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.

Recensie(s)

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month. Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line. Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them! Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too. Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

Productspecificaties

Auteur
Ben R. Cohen Jerry Greenfield
Co-auteur
Meredith Maran
Soort
Met illustraties
Taal
Engels
Afmetingen
25x234x155 mm
Gewicht
340,00 gram
Verschijningsdatum
februari 1999
Druk
1
ISBN10
0684838559
ISBN13
9780684838557

Je vindt dit boek in

Categorieën
Uitvoering
Boek
Studie of Management
Managementboek
Verschijningsjaar
2002 of eerder
Verschijningsvorm
Paperback

Reviews Ben And Jerry's Double-Dip

Zeer goed Goed Gemiddeld Onvoldoende Slecht

Voor dit artikel zijn er nog geen reviews geschreven. Schrijf nu zelf de eerste review.

19,49
5-10 werkdagen Tooltip
Verkoop door bol.com
  • Gratis verzending vanaf 20 euro
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice
  • Cadeautje? Laat het voor je inpakken en bezorgen

Vaak samen gekocht

Vragen en antwoorden

Over dit artikel zijn nog geen vragen gesteld.