Ben And Jerry's Double-Dip

How to Run a Values Led Business and Make Money Too

  • Engelstalig
  • 304 pagina's
  • New edition
  • 9780684838557
  • februari 1999
Alle productspecificaties

Samenvatting

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Recensie(s)

Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. Double-Dip clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month. Business Times A very different kind of business book, Ben & Jerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line. Tom Chappell President and co-founder of Tom's of Maine Ben & Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them! Anita Roddick founder of The Body Shop I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too. Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global Economy Double-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

Productspecificaties

Auteur
Ben R. Cohen Jerry Greenfield
Co-auteur
Meredith Maran
Soort
Met illustraties
Taal
Engels
Afmetingen
25x234x155 mm
Gewicht
340,00 gram
Verschijningsdatum
februari 1999
Druk
1
ISBN10
0684838559
ISBN13
9780684838557

Je vindt dit boek in

Categorieën
Verschijningsjaar
2002 of eerder
Studie of Management
Managementboek
Uitvoering
Boek
Verschijningsvorm
Paperback

Reviews Ben And Jerry's Double-Dip

Voor dit artikel zijn nog geen reviews.

Schrijf een review
19,49
5-10 werkdagen Tooltip
Verkoop door bol.com
  • Gratis verzending vanaf 20 euro
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
  • Dag en nacht klantenservice
  • Cadeautje? Laat het voor je inpakken en bezorgen
Andere verkopers (2)
Tweedehands
vanaf € 9,95
Tweedehands

Vaak samen gekocht

Verkrijgbaar als

Boeken Nieuwprijzen vanaf tweedehands vanaf
Paperback (02-02-1999) 19,49 € 9,95
Hardcover (01-05-1997) 18,95 € 18,95

Vragen en antwoorden

Vragen en antwoorden worden geladen.

Recent bezochte artikelen

Naar boven