Brand Management Strategy, Measurement & Yield Analysis

Auteur: Rajagopal
Taal: Engels
Brand Management
  • Engels
  • Hardcover
  • 9781600219450
  • Druk: illustrated edition
  • januari 2008
  • 301 pagina's
Alle productspecificaties

Samenvatting

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what 'value' means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an advanced marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena. The emphasis in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. Innovative and groundbreaking ways of thinking about branding are constantly developing and brand architecture is anew strategic process evolved in this field.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Hardcover
Druk
illustrated edition
Verschijningsdatum
2008-01-01
Aantal pagina's
301 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Rajagopal 1957- Rajagopal
Co-auteur
1957- Rajagopal
Redacteur
Rajagopal D
Uitgever
Nova Science Publishers

EAN

EAN
9781600219450

Overige kenmerken

Extra groot lettertype
Nee
NUR code
802
Oorspronkelijke releasedatum
2008-01-01
Subtitel
Strategy, Measurement & Yield Analysis
Thema Subject Code
KJS

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