Brand Portfolio Strategy Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Afbeeldingen
Artikel vergelijken
- Engels
- E-book
- 9781439188835
- 01 december 2009
- Adobe ePub
Samenvatting
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.
Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:
Brands are underleveraged
The business strategy is at risk because of inadequate brand platforms
The business faces a relevance threat caused by emerging subcategories
The firm's brands are tired and bland
Strategy is paralyzed by a lack of priority among the brands
Brands are cluttered and confusing to both customers and employees
The firm needs to move into the super-premium or value arenas to create margin or sales volume
Margin pressures require points of differentiation
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 01 december 2009
- Ebook Formaat
- Adobe ePub
- Illustraties
- Met illustraties
Betrokkenen
- Hoofdauteur
- David Aaker
- Hoofduitgeverij
- Free Press
Lees mogelijkheden
- Lees dit ebook op
- Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Overige kenmerken
- Studieboek
- Ja
EAN
- EAN
- 9781439188835
Je vindt dit artikel in
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 19 euro.- E-book is direct beschikbaar na aankoop
- E-books lezen is voordelig
- Dag en nacht klantenservice
- Veilig betalen
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.