Brand Rituals EBOOK Tooltip How Successful Brands Bond With Customers For Life

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  • Engels
  • E-book
  • 9780692430569
  • Druk: 1
  • januari 2012
  • 180 pagina's
  • Adobe ePub
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Samenvatting

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Druk
1
Verschijningsdatum
2015-04-14
Afmetingen
23,5 x 16,5 x 1,9 cm
Aantal pagina's
180 pagina's
Ebook formaat
Adobe ePub
Illustraties
Nee

Betrokkenen

Auteur
Zain Raj
Uitgever
Spyglass Publishing Group

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Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader

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EAN
9780692430569

Overige kenmerken

Oorspronkelijke releasedatum
2012-01-24
Subtitel
How Successful Brands Bond With Customers For Life
Thema Subject Code
KJS

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