Brand Society How Brands Transform Management and Lifestyle

Taal: Engels
Brand Society
  • Engels
  • Paperback
  • 9780521726900
  • Druk: 1
  • januari 2010
  • 330 pagina's
Alle productspecificaties

Samenvatting

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
januari 2010
Afmetingen
24,6 x 17,5 x 1,7 cm
Aantal pagina's
330 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Martin Kornberger
Uitgever
Cambridge University Press

EAN

EAN
9780521726900

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
560 g
Verpakking breedte
174 mm
Verpakking hoogte
27 mm
Verpakking lengte
242 mm

Je vindt dit artikel in

Categorieën
Taal
Engels
Boek, ebook of luisterboek?
Boek
Nog geen reviews