Business Economics A Contemporary Approach

Auteur: Peter Earl
Taal: Engels
Business Economics
  • Engels
  • Paperback
  • 9780077103927
  • Druk: ed
  • november 2004
  • 592 pagina's
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Samenvatting

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.
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Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
ed
Verschijningsdatum
november 2004
Aantal pagina's
592 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Peter Earl Tim Wakeley
Co-auteur
Tim Wakeley
Uitgever
Mcgraw-Hill Education - Europe

EAN

EAN
9780077103927

Overige kenmerken

Extra groot lettertype
Nee
NUR code
781
Subtitel
A Contemporary Approach

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