Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You to: -Understand what the members of your community really want. -Dramatically increase the number of newcomers that become regulars. -Avoid the mistakes most organizations make when they try to build online communities. -Develop a fantastic, user-friendly website for your members. -Grow your online community to critical mass and beyond -Keep members engaged and active in your community. -Measure the community's return on investment and explain the benefits to your organization.