Case Studies on Social Marketing EBOOK Tooltip A Global Perspective

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Uitgever: Springer
  • Engels
  • E-book
  • 9783030048433
  • februari 2019
  • Adobe ePub
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Samenvatting

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.


Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Productspecificaties

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Taal
Engels
Bindwijze
E-book
Verschijningsdatum
februari 2019
Ebook formaat
Adobe ePub

Betrokkenen

Redacteur
M. Mercedes Galan-Ladero
Uitgever
Springer

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EAN
9783030048433

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Subtitel
A Global Perspective
Thema Subject Code
KJS

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Ondernemerschap, Sales & Marketing
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